ADVERTISING INFORMATION

If you would like to advertise on WSYX and do not already have a sales person, please contact:

Tony D'Angelo
614-485-1420

Top 10 Reasons Your Customers Should Advertise Online:
A Checklist of Benefits

1.   Targeted Messaging. Similar to Direct, the Web allows advertisers to target exactly who will see their ads, and in what context.

2.   Deep Content. A banner is only the beginning of the process. While an advertiser's banner may present a branding message or a compelling call to action, interested prospects can click on it to go directly to the advertiser's Web site where they can access as much material on the advertiser and his products and services as the advertiser wants to present.

3.   Cost Effectiveness. Web advertising can be extremely competitive with other forms of advertising on an out-of-pocket basis, especially when you consider the extent of the material that can be presented once the visitor clicks through to the advertiser's site.

4.   Detailed Tracking and Measurement.  The Web allows advertisers to gather detailed information on who saw their ad, when, in what context, how many times, and more.

5.   Instant Gratification. Results are available instantly!  This immediate measurement capability has become one of Web advertising's most important competitive advantages.

6.   Flexibility.  Online medium allows advertisers to "turn on a dime" and modify their campaigns to achieve even greater results.

7.   Testing and Research Potential. Test their campaigns in real time to determine which message is the most effective with the target market, and to conduct market research with a captive audience.

8.   Impact. Through its dynamic design, online advertising can deliver a richer user experience for customers than that derived from other, more one-dimensional media.

9.   Interactivity/Ongoing Dialogue With Customers. Advertisers can understand, interact, and build relationships with customers on the Web the way they can no where else.

10.  Expand Client's Ability for Customer Transaction/Interaction.   Previously, clients interested in creating a two-way communication in their advertising used toll-free numbers and BRCs as a means for customers to act on the information in an ad.   Now with the Web, online ads expand on these capabilities by allowing customers to click, learn more and even buy on the spot.   An extremely powerful medium to add to your clients direct marketing arsenal.