Lifestyle & Trends - Real Estate

Why you don't have to think twice about boarding an elevator

For people who live or work in multi-story buildings, elevators are an integral part of our everyday lives. A century of innovation and popularization has opened previously unimagined possibilities for human transportation and revolutionized building design capabilities. Originally intended to carry freight in low-rise factories, mines and warehouses, the technological advances seen in today's elevators were once inconceivable. Now technologies exist that identify passengers and direct them to an elevator to help them quickly reach their destination. As elevator technology evolves to meet ever-taller buildings, demand for improved safety and performance remains in lock-step.

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Small-scale renovation projects continue to provide the best return for homeowners

Even as spring approaches, the residential real estate market continues to be rough on American homeowners more than three years after the start of the nationwide housing crisis. Although sales of existing homes are up slightly from 2010 levels, the median home price is still down throughout most of the country, according to the National Association of Realtors. This means that many homeowners are continuing to sit tight and are looking for ways to make their current houses work for them just a little bit longer, until the real estate market improves.

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How to brand your business and position it for success

For small businesses, having a well-established brand with a loyal customer base is critical to both immediate and long-term success. While investing money in brand developing tools may be costly, building a suite of business cards, postcards, signs, banners, brochures and other products that give your business a professional look can be easily and inexpensively accomplished. When your brand acts as your identity, anything you can do to increase public awareness will only help your company.

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Selling or staying put, 'daylighting' improvements pay off for homeowners

"Daylighting" improvements that boost your home's brightness and energy efficiency offer substantial return on investment for both home sellers and those who will be staying in their homes for the foreseeable future.

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Protecting your financial information from natural disasters

Disaster preparedness has become more common as a result of the increasing number of floods, tornadoes, wildfires and hurricanes in recent years. According to FEMA's website, there were 99 major disasters declared in 2011 alone. One area of disaster planning too often minimized or overlooked is financial data.

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